Any business with a website should care about Google Analytics because it’s as important to your online success as cash flow is to your business finance. Google Analytics is a free service from the well known search giant that is easily installed on the pages of your website. It provides the business owner with a wealth of essential information about the good,the bad and the ugly of their website performance.

Google Analytics is important to businesses because it will tell you a whole range of metrics about how your website is or isn’t performing. For example it shows the number of new and returning visitors, how long on average they stay on the site and which pages are most looked at. This data is essential for businesses to understand consumer reaction to their business and helps them change the parts of the website that are not working and optimise the parts that are.

The type of information any Chester business needs to know about their website includes; how many visitors am I getting on the site every day or week? Do those visitors come back or are they brand new? What are the most popular pages on my site? Do my visitors look at one page or many? How long does the average visitor stay on my site? What proportion of visitors follow through to an inquiry and what proportion of visitors come to my site from search engines? Google Analytics answers all these questions and more.

This data is vital to the planning and development of a business website. Business websites have to constantly evolve just like the business, offering new information, improving customer satisfaction and promoting more customer inquiries. GA also allows businesses to analyse the navigation of their site, to optimise the landing pages and the patterns that people click through their site.

The good news is that Google Analytics is cheap and easy to install and use by people with no technical skills. It’s simply a click of a button to see all the latest information.